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> Marketing Plan 101, Published On:06/29/2010
post Oct 21 2010, 01:17 PM
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Ed reveals how to define your target market and the tactics necessary to reach it.

Basic questions:

  • What do you do?
  • What are your services?
  • Who is your target market?

Develop warm calls by utilizing the Target of Twelve:

  • Create a list of 12 people, companies or organizations that you would like to serve.
  • Create a list of tactics to help you make the 12 aware of your services.

Utilize open ended questions:

  • Ask those you know. "Who do you know that could use the services I provide?"

Become the "Great Networker":
  • Everyday, put two people together that can use each others services.

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Growing Your Law Practice in Tough Times
By Edward Poll

Following the worst economic crisis since the Great Depression, and facing a sea change in clients' demands and expectations, law firms must respond and adapt quickly and effectively. Law firms must choose the kind of law practice they will be; the marketing and business development tactics they will use; the overhead that is critical to their functioning; how to price, bill and collect for services; and how to manage the cash flow cycle. Success lies in identifying and capturing the right kinds of clients, providing the services those clients need in ways that add value, and ensuring prompt payment and the ability to grow profits. This book, based on the experiences of the author and his clients over 20 years of coaching and consulting, provides the keys to successfully thriving in the new era.

Now Available
Special New Release Price: $79
Regular Price: $120
Call or Order Online at:
1-800-837-5880 or www.lawbiz.com

2010 LawBiz® Management. All rights reserved.
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