I'm writing this from a session on the internet and how to use websites and social media to advance one's business strategic plan. I'm consistently astounded by how little we know about the technology tools available to us and, worse, how little we apply them for our own benefit. Since more client prospects are visiting our web sites and blogs, it is important to design our internet outreaches so as to quickly establish our credibility! The web site may not create a sale, but it certainly will either affirm their desire to call you... or go on to someone else.
And don't forget, join us in Boston! April 23rd at 7:30 a.m. If you plan to join me, please call at (310) 827-5415 or email me.
Also, check out LawBizBlog's new contest in celebration of my new book Growing Your Law Practice in Tough Times. The contest will run for the entire month of April. At the end of the month, participants' names will be drawn out of a hat raffle style to determine the first, second, and third place winners.
FIRST PRIZE: Fujitsu ScanSnap S1300 Instant PDF Sheet-Fed Scanner, plus 1/2 hour coaching session with Ed
SECOND PRIZE: 1/2 hour coaching session with Ed
THIRD PRIZE: Set of 4 Special Reports, written by Ed
Remember, you have all month to enter (but that doesn't mean you should wait)!
The Law of Unintended Consequences Strikes Again
Ranking right up there with Murphy's Law is the Law of Unintended Consequences: Attempting to change a complex system may or may not have the intended result, but it will inevitably create unanticipated and often undesirable outcomes. The legal profession may increasingly find itself constrained by that law as states and the federal government implement a whole new regulatory structure to prohibit what is in fact a growing problem: companies that charge consumers an up-front fee to modify the terms of a mortgage or deed of trust they can no longer afford, then either fail to deliver results or actually abscond with the fee itself.
California's SB 94, prohibiting up-front loan modification fees, is now in effect through 2013. Many other states have such laws, and the Federal Trade Commission on March 29, 2010 closed a 45-day national comment period for such a ban throughout the entire country (see the FTC's press release). Only one problem - such bans also cover lawyers who accept retainers into a client's trust account to effect a loan modification, fees that are already thoroughly regulated by the Rule of Professional Conduct 1.15.
This attack on the lawyer-client relationship is quite explicit. According to a story earlier this year in Newsday, New York enacted a ban on upfront mortgage modification fees but explicitly exempted retainers to lawyers. Reports that mortgage companies were using relationships with lawyers to get around the fee ban led to the December 2009 passage of New York's Mortgage Foreclosure Law, which bans retainer and escrow collections by lawyers unless the fee is collected as part of ongoing, regular legal counsel. The proposed FTC regulation would let attorneys collect up-front loan modification fees only if they are also representing homeowners in bankruptcy cases or some other legal proceeding.
Once again, in their zeal to "do good," governments and regulators are "doing bad" in ways that could harm the future of lawyer-client relations. In the normal course of legal representation there is a full range of regulation and remedies for retainer fees. The lawyer is a fiduciary who must keep accurate accounting records of retainers and trust account transfers under every State's rules of professional conduct to prevent misappropriation or negligence. Failure to provide accurate accounting records on a State Bar inquiry means very bad news for the lawyer. Yes, loan modification scams are a problem - but the solution is not more restriction on lawyers' ability to help their clients. Will the next step be to pass similar restrictions on retainers to help people sort out the complexities of the health reform law, or the tax code? With the Law of Unintended Consequences in full swing, it certainly seems a possibility.
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Growing Your Law Practice in Tough Times
By Edward Poll
Following the worst economic crisis since the Great Depression, and facing a sea change in clients' demands and expectations, law firms must respond and adapt quickly and effectively. Law firms must choose the kind of law practice they will be; the marketing and business development tactics they will use; the overhead that is critical to their functioning; how to price, bill and collect for services; and how to manage the cash flow cycle.
Success lies in identifying and capturing the right kinds of clients, providing the services those clients need in ways that add value, and ensuring prompt payment and the ability to grow profits. This book, based on the experiences of Ed and his clients over 20 years of coaching and consulting, provides the keys to successfully thriving in the new era.
Available for Pre-Sale
Ships in March 2010
Pre-Sale Price: $99
Regular Price: $120
Call or Order Online at:
What Readers Are Saying...
"No matter how you slice it, there is no substitute for wisdom and experience. Ed Poll has demonstrated both in this eyeopening book about the essential elements of running a profitable law practice. He provides practical wisdom along with simple ways to adopt and incorporate best practices for each. After explaining the pros and cons of every decision, he makes recommendations and provides useful guides disguised as key principles. Buy the book so you too can access Ed's wisdom and experience. It's worth much more than the investment."
STEWART L. LEVINE. ESQ.,
AUTHOR, GETTING TO RESOLUTION;
THE BOOK OF AGREEMENT AND
2010 LawBiz® Management. All rights reserved.