A coaching client recently asked me for help with a dilemma. He had the opportunity to enhance the profitability of his practice by adding the services of a lawyer who focused in a very specialized field of health law.

The question was how best to add those services: by direct hiring or through a contract arrangement? My reply was that the simplest arrangement, a direct hire, is often the best option; however, that is feasible only if the overall business health of the firm supports it.

There will be expenses incurred over and beyond the salary and benefits of the new lawyer, from additional liability insurance costs to overhead for staff and equipment. There is also the practical issue of whether the firm’s office space can accommodate a new body.

A second option would be to add the additional lawyer full time, but located off-site in a virtual office. Such an arrangement would involve minimal expenditures on physical space, as contact with clients or the supervising lawyer is largely through e-mail, Internet portal or telephone.

There is no ethical prohibition of such an arrangement. The eLawyering Task Force of the American Bar Association’s Law Practice Management Section has prepared draft guidelines that primarily emphasize the need for a secure, encrypted website for maintaining client confidentiality in all aspects of any representation. If the arrangement is acceptable to both lawyers and to clients, it should work — provided, as always, that the firm’s finances support another member.

The third option, a contract arrangement, is the trickiest to manage. At its heart is the issue of how to bill the client for the contracted services. Litigation concerning this issue has generally concluded that the contract attorney is not an out-of-pocket expense for billing purposes.

Firms are not required to bill the client at the cost to them for the contract attorney’s time. They may bill at an “attorney’s rate,” a standard flat rate, or any rate that is established in the engagement agreement and is acceptable to the client. The rate can be high enough to cover “overhead” expenses of the firm’s own staff, such as secretarial help, paralegals, word processors, etc.

Such an arrangement can carry the perils and pitfalls of “fee splitting” and thus be covered under the Code of Professional Conduct. Model Rule 1.5 declares that fee-splitting is acceptable if both lawyers involved contribute something of value, the client agrees in writing, and the total fee is reasonable.

That is distinctly different from outsourcing a service like photocopying. In the contract lawyer arrangement, the outsourcing attorney contributes (presumably) oversight of the outsourced legal work and interface with the client on how that legal work is applied.

A second, equally obvious concern can be surprisingly overlooked: The attorneys involved should have their own arrangement in writing. Many courts have ruled that referral or split fees cannot be collected in full if there is not full documentation from either the client or the attorney.

Attorneys who don’t get written confirmation of an outsourcing agreement often have little recourse but to sue. And courts may take a dim view of such lack of self-protection.

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Growing Your Law Practice in Tough Times
By Edward Poll

Following the worst economic crisis since the Great Depression, and facing a sea change in clients' demands and expectations, law firms must respond and adapt quickly and effectively. Law firms must choose the kind of law practice they will be; the marketing and business development tactics they will use; the overhead that is critical to their functioning; how to price, bill and collect for services; and how to manage the cash flow cycle. Success lies in identifying and capturing the right kinds of clients, providing the services those clients need in ways that add value, and ensuring prompt payment and the ability to grow profits. This book, based on the experiences of the author and his clients over 20 years of coaching and consulting, provides the keys to successfully thriving in the new era.

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